BlackBerry Q5 price slashed to Rs. 19,990 in limited period New Year offer !!!!

Canadian handset maker BlackBerry on Monday slashed the price of Q5 smartphone by 20 percent in a limited period 'New Year Bonanza' offer, to Rs 19,990. The 'affordable' BB10 smartphone with a QWERTY keypad was earlier priced at Rs. 24,990.
"The New Year Bonanza aims at providing a powerful mobile device, with cutting edge BlackBerry 10 OS at an affordable price point to the consumers," BlackBerry India Director (Distribution) Sameer Bhatia said.

The offer is in line with BlackBerry's commitment towards the Indian market and will help the brand to reach out to more potential customers, he added.

The Canadian firm has been facing stiff competition from other smartphone makers like Apple and Samsung as sales have declined over the past few months globally.

Besides, it is also betting on apps, including taking its popular messaging service BBM to other operating systems, to rake in additional revenue in the coming months.

BlackBerry, in a filing, had disclosed that mounting inventory had cost the company about $1.6 billion in the third quarter and forced it to cancel the launch of two new devices.

It said the pile up was mainly on account of unsold BlackBerry 10 devices, which was launched in January last year with much fanfare.

In India, BlackBerry had reduced the price of its Q10 handset by over 13 percent to Rs. 38,990 under a similar offer last month (valid till January 26), while in September it cut the price of its Z10 smartphone by 31 percent to Rs. 29,990.

Though the company does not disclose the number of its users, sources suggest 27-30 percent of its sales in India are of devices powered by the BB10 platform.

In India, the four BB10-powered devices are priced between Rs. 22,000 and Rs. 44,000

Product Features

5MP primary camera with 5x digital zoom, full HD recording, auto focus, flash support, touch focus, image stabilization, time shift mode, 2MP front facing camera, 720p video recording, 3x digital zoom, fixed focus, image stabilization and image editor
3.1-inch TFT LCD Capacitive touchscreen with 720 x 720 pixels resolution and 24-bit color support
BlackBerry 10.1 operating system with 1.2GHz Qualcomm Snapdragon S4 dual core processor and 8GB internal memory expandable up to 32GB
2180mAH battery providing talk-time of 12 hours and standby time of 840 hours on 3G network
1 year manufacturer warranty for device and 6 months manufacturer warranty for in-box accessories including batteries from the date of purchase.

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